Likes, likes, likes… Introducing the star of this Music Video: Insta Ida from techno producer Tero Risti’s eponymous title. Thanks to video artist Stefan Nacke’s tremendous work, we get to see Ida’s dedication to her online followers grow into a suffocating obsession for likes. Though Ida was born from outstanding, bold, 3D images, she ends up stuck in a 2D interface made of her own self-absorption. How far will she go in her attempt to transcend this virtual prison? What about us? How far would we go?