Minus
What if social media wasn’t engineered to serve capitalism’s need for growth and profit, its endless pursuit for more? How might online communication be different if our time and attention were treated as the limited and precious resources that they are? Minus is an experiment to ask these questions, a finite social network where you get 100 posts—for life. While you can reply to a post as often as you like, every time you add to the feed, it subtracts from your lifetime total. When you reach 0 posts left, that’s it. No exceptions. How disorienting will it be to interact on a platform that doesn’t try to induce endless engagement from your every waking second? What will you say—or make—when freed from infinite demand? Just like life, Minus has limits. Try it and see what online interaction feels like on a social network designed for less.